Creativa Studio
Brand Consultations, creative direction, re-branding, instagram and website creation are we do best in the Studio.
Curating and creating your look and feel. Helping you to set the tone for your business in a way that garners the attention of your desired audience. Getting ship shape in other words.
In addition we have assisted in copywriting, purchasing website domain names, brainstormed business names and can manage Instagram accounts too.
We love to work with thoughtful brands with bundles of passion for what they do as well as a desire to stand out from the crowd.
A couple of case studies below…
Masseria Croce Piccola, Italy
Brand Consultation. Photography/Instagram Curation/Instagram Management/Linktree Creation/Colour Palette/Website Creative Consultancy
See their new look here
Instagram is ever changing but one thing that stays constant is that if your presence on your feed is uncoordinated or unappealing you won’t cut the mustard. Image really is everything. Attracting your ideal client means demonstrating you resonate with them.
Masseria Croce Piccola is a business emersed in nature. Set near to Martina Franca, Puglia. A picturesque, organic vineyard with award winning wines, wine tastings with delicious local food and a simple Pugliese style Masseria B&B.
They were struggling to create a look that matched their passion and deep rooted love of what they do.
It all began with an idea…well wine actually.
When Fiona was commissioned to photograph the Masseria in 2023 she and Bepi, the owner sat and discussed at length (over a delicious glass of Rose) how their online presence could be curated.
Creativa set to work on the instagram feed. First to create a colour palette to inspire the feeling of being under the oak tree, eating delicious food cooked by chef Cicco, sampling the delightful wine as the sun lowers in the sky. Heaven.
Instead of filling the feed with messy smaller images we wanted to provide big impact. Clean imagery showing the viewer easily what to anticipate at the Masseria. A short scroll down the main feed clearly engages the viewer without needing to click through.
Instagram stories have become more of a focus than posts and so the highlights section using the new colour palette was created. Bepi was clear his goals weren’t so much to capture reams of random followers so we suggested to start by making all of the online presence have a cohesive feel.
Bepi’s vineyard is small and their achievement of producing excellent quality over quantity feeds in to our own ethos. Equally we believe that a good brand image will draw the right clients and importantly for this business, the attention of the right travel companies, well connected sections of the industry and press who in turn will spread the word of this Pugliese gem and it’s organic wine. Instagram has become a place to check out brands in the way websites used to be so this was key. If your instagram is strong, related businesses are likely to want to collaborate and associate themselves with you and of course that great Insta merry go round…repost or share any of your content.
The curated feed we have produced is fairly static and new stories and reels will be added as new seasons come and go. We have managed their Instagram since the rebrand. We set up the feed so that it can easily be handed back at any time to be managed by the team should they wish to do this.
A linktree was added to make contact details and locating the product pages and soon to come website will be a streamlined click away.
We retained the logo that Bepi had drawn himself, it’s perfection as it is.
Will Thomas Consultancy, UK
Brand Consultation. Website Creation/Domain purchase/Colour Palette
Will Thomas is a skilled and highly experienced Management Consultant. Going alone after over 30 years in the business. On researching other consultancy websites we found that there was a lot of dull content, uninspired consultancy language being used and lots of black and blue palettes. We set about first defining the palette whilst Will worked on his text for the website. Once the design almost in place together we intensively brain stormed the text to get it into his own, approachable and straightforward tone of voice, something that has been valued about him by many.
Here is what will had to say about the service: "Having had a previous experience of working with a website designer and content writer, I was unsure as to what to expect this time around. I wanted to set up my own website, but didn't really know where to start and I had visions of it being an exhaustive, prolonged and costly process.
Any initial concerns quickly disappeared, as Fiona at Creativa was totally supportive and listened to my thoughts, ideas and vision for what I was looking to build. She came up with some great ideas around the name for my consultancy business, searched for a suitable domain name and started to put together a structure for how my website should look to attract customers and for them to be able to have confidence in my service. Working together we soon had the domain name acquired, created the content and with Fiona's brilliance with design and knowledge of what customers look for, I had a website that I am extremely proud of.
If you are looking for someone to help you with brand creativity, website design, content writing and brainstorming ideas for your business, then I would have no hesitation in thoroughly recommending Fiona @ Creativa.”
Will Thomas Consultancy - www.consultingWT.com